Email Deliverability

Master

Monsterclass

Everything technical about emails in one place. Email deliverability demistified.
Hi, I’m Nenad. And this is why I’m doing this project for free:
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The list of topic that will be covered in videos:
  • How emails travel across the internet
  • Email client
  • SMTP
  • POP
  • IMAP
  • IP
  • What consitutes sending infrastructure 
  • What is DNS
  • DNS records, the concept and types
  • Nameservers
  • Domain registrars
  • Four parts of reputation “equation” (IP, domain, email address, message)

Fundamental records:

  • SPF
  • DKIM
  • DMARC
  • Custom tracking
  • Forwarding/redirection

Other records:

  • ARC
  • PTR
  • BIMI
  • MTA-STS
  • VMC
  • Different types of emails
  • Different types of sending infrastructure
  • Picking the right infrastructure for your needs
  • Google Workspace, pros and cons
  • M365, pros and cons
  • Dedicated and custom SMTP platforms, pros and cons
  • Picking domains, to .com or not to .com?
  • Creating email addresses for sending, good practices
  • Text vs HTML
  • Images
  • Links
  • Spintax
  • Dynamic fields
  • Spam words
  • The concept of email warmup
  • Auto-warmers and what to pay attention to when using them
  • DNS troubleshooting
  • Blacklist checks
  • Using platforms that have a pool of test addresses and how to interpret the results
  • Content checks
  • The concept behind them
  • Why not all blacklists are equaly important
  • Whitelists
  • Spam traps & Honey pots
  • “Toxicity” check
  • What lurks behind emails
  • Spam
  • Phishing
  • Spearphishing
  • Ransomware
  • SpamAssasin
  • Content-oriented anti-spam systems like Razor2, Pyzor, and DCC
  • Firewalls
  • How validity checking works
  • What’s Catch-all/Accept-all
  • Why some addresses bounce even if they’re valid?
  • Marketing email automation vs sales email automation platforms
  • How to pick the right platform for sales
  • Comparison of currently popular platforms (Instantly, SmartLead, QuickMail, etc.)
  • Overview of stats and what to make of them
  • Open rate
  • Reply rate
  • Click rate
  • Bounce rate
  • Unsubscribe rate
  •  Checklist for preparing a campaign from beginning to the end
  • Automation of various steps, like data gathering/prospecting

Common theories put to the test like:

  • Does domain registrar influences deliverability?
  • Email Provider Matching – any good?
  • Does the choice of cold emailing automation platform impact deliverability?
  • To AI or not to AI – for prospecting, content creation, etc.

And much more to come…

Didn’t find a topic you’re interested in?
Feel free to submit it below and I’ll let you know once covered.

1. How Emails Travel

2. IP, SMTP, POP, IMAP, RFC