Email Deliverability
Master
Monsterclass
Everything technical about emails in one place. Email deliverability demystified.
Update: Due to popular demand, I’m expanding topics to include automations, n8n, Make, Clay, and everything related.
Also, I’ve created a Skool group for people who want to fix their outreach and marketing fast and easy: https://www.skool.com/outreach
Hi, I’m Nenad. And this is why I’m doing this project for free:
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The list of topic that will be covered in videos:
- How emails travel across the internet
- Email client
- SMTP
- POP
- IMAP
- IP
- What consitutes sending infrastructure
- What is DNS
- DNS records, the concept and types
- Nameservers
- Domain registrars
- Four parts of reputation “equation” (IP, domain, email address, message)
Fundamental records:
- SPF
- DKIM
- DMARC
- Custom tracking
- Forwarding/redirection
Other records:
- ARC
- PTR
- BIMI
- MTA-STS
- VMC
- Different types of emails
- Different types of sending infrastructure
- Picking the right infrastructure for your needs
- Google Workspace, pros and cons
- M365, pros and cons
- Dedicated and custom SMTP platforms, pros and cons
- Picking domains, to .com or not to .com?
- Creating email addresses for sending, good practices
- Text vs HTML
- Images
- Links
- Spintax
- Dynamic fields
- Spam words
- The concept of email warmup
- Auto-warmers and what to pay attention to when using them
- DNS troubleshooting
- Blacklist checks
- Using platforms that have a pool of test addresses and how to interpret the results
- Content checks
- The concept behind them
- Why not all blacklists are equaly important
- Whitelists
- Spam traps & Honey pots
- “Toxicity” check
- What lurks behind emails
- Spam
- Phishing
- Spearphishing
- Ransomware
- SpamAssasin
- Content-oriented anti-spam systems like Razor2, Pyzor, and DCC
- Firewalls
- How validity checking works
- What’s Catch-all/Accept-all
- Why some addresses bounce even if they’re valid?
- Marketing email automation vs sales email automation platforms
- How to pick the right platform for sales
- Comparison of currently popular platforms (Instantly, SmartLead, QuickMail, etc.)
- Overview of stats and what to make of them
- Open rate
- Reply rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Checklist for preparing a campaign from beginning to the end
- Automation of various steps, like data gathering/prospecting
Common theories put to the test like:
- Does domain registrar influences deliverability?
- Email Provider Matching – any good?
- Does the choice of cold emailing automation platform impact deliverability?
- To AI or not to AI – for prospecting, content creation, etc.
And much more to come…