Email Deliverability
Master
Monsterclass
Everything technical about emails in one place. Email deliverability demystified.
Update: Due to popular demand, I’m expanding topics to include automations, n8n, Make, Clay, and everything related.
Also, I’ve created a Skool group for people who want to fix their outreach and marketing fast and easy: https://www.skool.com/outreach
Hi, I’m Nenad. And this is why I’m doing this project for free:
https://www.youtube.com/watch?v=KEj59Eee6iI
If you want to be notified when the new content is published feel free to join the list:
(no spam or gimmicks)
Or we can connect:
Outreach Wiki Project on YouTube
(you can even grab a 30-min pro bono consultation there)
The list of topic that will be covered in videos:
- How emails travel across the internet
- Email client
- SMTP
- POP
- IMAP
- IP
- What consitutes sending infrastructure
- What is DNS
- DNS records, the concept and types
- Nameservers
- Domain registrars
- Four parts of reputation “equation” (IP, domain, email address, message)
Fundamental records:
- SPF
- DKIM
- DMARC
- Custom tracking
- Forwarding/redirection
Other records:
- ARC
- PTR
- BIMI
- MTA-STS
- VMC
Sending Infrastructure and Deliverability
- Different types of emails
- Different types of sending infrastructure
- Picking the right infrastructure for your needs
- Google Workspace, pros and cons
- M365, pros and cons
- Dedicated and custom SMTP platforms, pros and cons
- Picking domains, to .com or not to .com?
- Creating email addresses for sending, good practices
- Text vs HTML
- Images
- Links
- Spintax
- Dynamic fields
- Spam words
- The concept of email warmup
- Auto-warmers and what to pay attention to when using them
Deliverability Troubleshooting
- DNS troubleshooting
- Blacklist checks
- Using platforms that have a pool of test addresses and how to interpret the results
- Content checks
- The concept behind them
- Why not all blacklists are equaly important
- Whitelists
- Spam traps & Honey pots
- “Toxicity” check
- What lurks behind emails
- Spam
- Phishing
- Spearphishing
- Ransomware
- SpamAssasin
- Content-oriented anti-spam systems like Razor2, Pyzor, and DCC
- Firewalls
- How validity checking works
- What’s Catch-all/Accept-all
- Why some addresses bounce even if they’re valid?
- Marketing email automation vs sales email automation platforms
- How to pick the right platform for sales
- Comparison of currently popular platforms (Instantly, SmartLead, QuickMail, etc.)
- Overview of stats and what to make of them
- Open rate
- Reply rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Checklist for preparing a campaign from beginning to the end
- Automation of various steps, like data gathering/prospecting
Common theories put to the test like:
- Does domain registrar influences deliverability?
- Email Provider Matching – any good?
- Does the choice of cold emailing automation platform impact deliverability?
- To AI or not to AI – for prospecting, content creation, etc.
And much more to come…
Didn’t find a topic you’re interested in?
Feel free to submit it below and I’ll let you know once covered.
1. How Emails Travel
2. IP, SMTP, POP, IMAP, RFC
Automations, AI, and “GTM Engineering” (whatever that is)
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How to Connect HeyReach and Smartlead via Make (both directions)
How to Push Non-Responsive & Bounced Leads from Smartlead to HeyReach via n8n
Qualify Free Trial Leads via Make and HubSpot, Relevance.ai, Enrich.so, HeyReach
Qualify Demo Bookings via Make and Cal.com, HubSpot, Relevance.ai, Enrich.so, HeyReach
Engage with LinkedIn Engagers via Make and Trigify, Relevance.ai, Enrich.so, HeyReach
Engage with LinkedIn Engagers via n8n and Trigify + AI agent and HeyReach
Analyze Every Reply from HeyReach, Determine the Sentiment using an AI agent, and push it to HubSpot (Bonus: How to use n8n Eval)
Generate Automated Email and Sheets Reports from HeyReach
How to Turn Your YouTube Comments Into Leads